Media and A+ Content: image slots, video, and brand modules for vendor ASINs

Every ASIN carries one image set, addressed by slot:

• MAIN — what shoppers see in search results and at the top of the page.
• PT01, PT02… — the additional images, in display order; most product types accept up to eight, varying by category.
• SWCH — the swatch in the variation selector for a color or pattern child.

Give each PT slot a job — angles, scale, use, packaging — and keep the order stable; the first few do the work on mobile.

Families need a set per child. A family is one parent ASIN with a child per color or size (Amazon 3P → Parenting and variations). Each child displays its own images and swatch; a parent image is optional because shoppers see the selected child. The rules Retail readiness summarizes apply: white background, at least 1,000 px on the longest side (1,600 for zoom), no text or badges on MAIN. Amazon 3P → Images and video has the full list; the rules are the same whoever supplied the file.

One ASIN: from Items → Edit Products or Items → Upload Images (labels vary by account), open the ASIN's images, upload or replace a file per slot, and submit.

Many ASINs: the same page takes a spreadsheet with one row per image — ASIN, slot, and a URL Amazon can fetch without a login or viewer page — or files named ASIN.MAIN.jpg, ASIN.PT01.jpg and so on. Processing is separate from text submissions and takes hours or longer.

Read the outcome per image, not per ASIN (Content updates):

1. Displays — verified; record the date.
2. Accepted but not displayed — another contributor's image outranks yours, often Amazon Retail's own photography (Retail readiness), and re-uploading rarely changes that. Request a BIN check (the support request asking Amazon to prefer the vendor's image) or open a Contact Us case in the images category, files attached (Case management).
3. Rejected — the status flags the image and sometimes names a reason; if not, check the file against the rules yourself (background, text on MAIN, size, format), fix, and resubmit.

Vendor Central has a video upload tool for detail page video; its label and menu position vary by account. Upload once, attach it to one or more ASINs — a family can share one video — and wait for review.

What a product video may not contain: prices, promotions or discount language, URLs, competitor references, customer reviews, or claims the listing cannot support. Show the product the page sells, in the marketplace language.

Format basics: 16:9, at least 1280 × 720 px, and a maximum length that changes; the upload page shows current limits.

Review before it appears. Every video is checked for policy and quality before it goes live — hours to days, longer at peak. Amazon then decides placement: the last carousel slot, the Videos section further down, or both. 360-degree spin assets — frames rendered as a rotatable view — use the same media tools where offered, with their own frame and size requirements.

A+ Content Manager in Vendor Central (under merchandising tools in most accounts) builds the modules below the bullets; sellers need Brand Registry to reach the same tool (Amazon 3P → Brand programs and gating).

• Basic A+ — image-and-text blocks, a comparison chart linking several ASINs, logo and specification layouts; free to vendors (Retail readiness).
• Premium A+ — larger imagery, video modules, hotspots and carousels; a separate program with its own eligibility and, historically, a cost for vendors (the program page states current terms).
• Brand Story — a brand-level carousel above the product modules, built once and applied across the brand's ASINs where eligible.

What A+ does and does not do. It replaces the plain description visually, nothing more: attributes and their indexing are untouched, and the description still indexes and renders wherever A+ does not display (Retail readiness). Keep the description filled and A+ claims consistent with the attribute table — contradictions are a rejection reason. Content is marketplace- and language-specific: approval on one marketplace shows nowhere else until you submit there.

The workflow for every A+ type:

1. Build the modules in A+ Content Manager.
2. Apply it to ASINs — by list or by variation family, in the marketplace and language you are working in.
3. Submit for review.
4. On rejection, fix the stated reason and resubmit.
5. Once approved, verify the live page in that marketplace and language.

Common rejection reasons: claims the listing does not support, pricing or promotional language, warranty or guarantee wording, competitor references, illegible text in images, low-resolution images, and duplicated content. Review takes days; editing approved content creates a new submission, reviewed again while the approved version stays live.

Family and merge effects. Content applied to one child shows on that child only; apply to the family or every child. After an ASIN merge or family rebuild, content can detach — re-apply it to the surviving ASINs.

Ownership. You submit; Amazon Retail can override images and content on its own pages; Brand Registry strengthens your position (Retail readiness).