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Amazon listing optimization guides, marketplace rule changes, and product updates.
July 16, 2026 · Vendara team · amazon, item-highlights, how-to
Amazon Item Highlights: The New 125-Character Field, Explained
Item Highlights gives every listing 125 extra searchable characters right under the title. Format rules, how to add it in Seller Central, and the rollout bugs to know about.
July 16, 2026 · Vendara team · amazon, titles, how-to
How to Rewrite Amazon Titles for the 75-Character Limit (With Examples)
A practical framework for cutting 200-character titles down to 75 without losing rank: what stays, what goes, and where every displaced keyword lands.
July 16, 2026 · Vendara team · amazon, titles, policy
Amazon's 75-Character Title Limit: What Changes on July 27
From July 27, 2026, Amazon caps product titles at 75 characters — including spaces — and rewrites longer ones with AI. Here's who's affected, what's exempt, and how to get ahead of it.
July 13, 2026 · Vendara team · amazon, amazon seo, amazon listing optimization, ecommerce, ai, keywords, seller central
Amazon Listing Optimizer Guide: Optimize Existing Listings with AI
Learn how to optimize existing Amazon listings using AI, competitor research, live keyword data, and Amazon-compliant content generation.