Trilha 02 · Seller Central
Amazon 3P: Build, maintain, and connect a clean Amazon catalog.
Third-party selling on Amazon means you own the offer and share the catalog. Every listing you touch is built from two kinds of data: the detail page that every seller of that product contributes to, and your offer — price, quantity, condition, fulfillment. Most catalog problems come from mixing the two up, or from treating a "successful" upload as a finished listing.
This track starts with the four skills that make up day-to-day Seller Central catalog work: understanding product identity, creating listings (one at a time and in bulk), maintaining live listings without getting them suppressed, and building variation families that actually help shoppers choose. The modules after them cover the work around the catalog: the reports that tell you how healthy it is, images and video, brand programs and approvals, Seller Support cases, and the offer side — fulfillment, pricing and the Featured Offer. A graded final check closes the track.
Ambiente
Seller Central
Relação
Seller → customer
Work from the seller's catalog and offers. Keep product identity, listing content, and offer information distinct — they are edited in different places and fail in different ways.
9 módulos
92 min de leitura- Módulo 019 min de leitura
Catalog fundamentals: ASINs, SKUs, and product identity
How Amazon's catalog is put together — ASINs, seller SKUs, GTINs, detail pages versus offers — and why matching the exact product is the first skill of catalog work.
Abrir módulo → - Módulo 028 min de leitura
Listing creation: manual, flat file, and the processing report
Create listings one at a time in Seller Central or in bulk with category flat files, and read the processing report so nothing goes live half-built.
Abrir módulo → - Módulo 038 min de leitura
Listing maintenance: titles, bullets, keywords, and suppressed listings
Update live listings without breaking them — Amazon's content rules, backend search terms, image requirements, and how to find and fix suppressed listings.
Abrir módulo → - Módulo 048 min de leitura
Parenting and variations: building, fixing, and merging families
How parent/child relationships work, how to pick a valid variation theme, and how to create, re-parent, merge, split, and repair families with flat files or a support case.
Abrir módulo → - Módulo 0512 min de leitura
Reports and catalog health: listing status, stranded inventory, and the catalog sweep
Measure the whole catalog, not one listing: the reports that describe it, listing status and stranded inventory, the Featured Offer signal, and a repeatable sweep that ends in verified fixes.
Abrir módulo → - Módulo 0612 min de leitura
Images and video: main image rules, image slots, bulk uploads, and product video
Build an image set that passes Amazon's main image rules and sells in the other slots, get it onto the page one listing or hundreds at a time, find image-caused suppression, and add a product video that survives review.
Abrir módulo → - Módulo 0711 min de leitura
Brand programs and gating: Brand Registry, GTIN exemption, approvals, and Virtual Bundles
The programs that decide what you may list and whose edits win the page: Brand Registry eligibility and authority, GTIN exemption, approvals (category, brand or ASIN), whitelisting a GS1 prefix the brand does not own, and Virtual Bundles for brand-registered FBA sellers.
Abrir módulo → - Módulo 0812 min de leitura
Seller Support cases: catalog, variation, browse node, and image requests that get acted on
When a Seller Support case is the right fix, how to open one that gets acted on, the evidence each case type needs — catalog data, variation, browse node, image — and how to run the reply loop, escalate, and close on the live page.
Abrir módulo → - Módulo 0912 min de leitura
Offers and fulfillment: FBA and FBM, pricing, the Featured Offer, and inventory age
Everything that is yours rather than the page's: FBA or FBM fulfillment, the price fields and their guardrails, how the Featured Offer is won and lost, inventory age, how FBA barcodes track your units, and the signals that say an offer is in trouble.
Abrir módulo →