Itinerario 01 · Seller Central
Amazon 3P: Build, maintain, and connect a clean Amazon catalog.
Third-party selling on Amazon means you own the offer and share the catalog. Every listing you touch is built from two kinds of data: the detail page that every seller of that product contributes to, and your offer — price, quantity, condition, fulfillment. Most catalog problems come from mixing the two up, or from treating a "successful" upload as a finished listing.
This track walks through the four skills that make up day-to-day Seller Central catalog work: understanding product identity, creating listings (one at a time and in bulk), maintaining live listings without getting them suppressed, and building variation families that actually help shoppers choose.
Espacio de trabajo
Seller Central
Relación
Seller → customer
Work from the seller's catalog and offers. Keep product identity, listing content, and offer information distinct — they are edited in different places and fail in different ways.
4 módulos
23 min de lectura- Módulo 016 min de lectura
Catalog fundamentals: ASINs, SKUs, and product identity
How Amazon's catalog is put together — ASINs, seller SKUs, GTINs, detail pages versus offers — and why matching the exact product is the first skill of catalog work.
Abrir módulo → - Módulo 025 min de lectura
Listing creation: manual, flat file, and the processing report
Create listings one at a time in Seller Central or in bulk with category flat files, and read the processing report so nothing goes live half-built.
Abrir módulo → - Módulo 036 min de lectura
Listing maintenance: titles, bullets, keywords, and suppressed listings
Update live listings without breaking them — Amazon's content rules, backend search terms, image requirements, and how to find and fix suppressed listings.
Abrir módulo → - Módulo 046 min de lectura
Parenting and variations: building, fixing, and merging families
How parent/child relationships work, how to pick a valid variation theme, and how to create, re-parent, merge, split, and repair families with flat files or a support case.
Abrir módulo →