Ścieżka 03 · Moduł 03 z 4
Content maintenance: updates, listing quality, and unpublished items
Keep live Walmart items accurate — content update feeds, Walmart's listing quality signals, the Unpublished Items dashboard and its reason codes, and tracking a batch to item-level completion.
4 min czytania
W tym module nauczysz się
- ✓Record a precise content change and submit it through the right update path.
- ✓Read Walmart's Listing Quality signals and know which attributes move the score.
- ✓Diagnose an unpublished item from its reason code and choose the matching fix.
- ✓Interpret results per item and keep unresolved work visible.
Track changes through to the shelf.
Keep requested content changes traceable from source approval to the visible item page. Walmart processes feeds per item, so a batch of five can end as four successes and one silent failure — and the tracker has to say so.
Request, process, review
- Request — SKU, the changed fields, the approved values, the source.
- Process — submit through Manage Items (single) or a content update spreadsheet for the product type (bulk); record the feed ID from the Activity Feed and read the per-item result.
- Review — open the live page for each item and compare against the request. Keep unresolved differences open with their current and intended values.
Walmart re-scores and sometimes re-reviews content on update, so a change can take hours to display even after a successful feed.
Content rules that matter on Walmart
- Product name — Walmart recommends 50–75 characters; keep it under 100. Brand + product + key attribute + size/count. No promotional language, no ALL CAPS, no special characters.
- Key features — three to ten bullets, benefit-led, each a short sentence.
- Description — at least 150 words is Walmart's guidance; plain text.
- Images — a white-background main image, at least 1,000 px (2,000 px recommended), plus additional views; Walmart flags low-resolution and non-compliant images as a publishing blocker, not just a quality note.
- Attributes — the product-type spec marks which are required and which are recommended; the recommended ones are what search filters use.
Listing quality
Growth Opportunities → Listing Quality scores each item on content and discoverability, offer, and ratings and reviews, and lists the specific attributes it wants added or improved. Treat it as an audit list: it names the fields, and completing them is the cheapest visibility gain on the platform.
Unpublished items
Catalog → Unpublished Items groups every non-live SKU by reason code. The common ones and their fixes:
- Missing or non-compliant image — supply a compliant main image URL and resubmit.
- Pricing rules — the price violates Walmart's reasonable-price or price-parity checks; fix the offer, not the content.
- Restricted or prohibited product / brand — a compliance block; check the policy, then apply for the category or brand if eligible.
- Item not found / invalid GTIN — the identifier did not validate; confirm it in GS1 and correct the Product ID through the dedicated update path.
- Missing required attribute — complete the attribute named in the reason.
Fix, resubmit, then confirm the SKU leaves the dashboard. An item can be unpublished for several reasons at once; clearing one exposes the next.
Pamiętaj
A clean tracker makes it easy to tell what was requested, submitted, and verified — per item, not per batch.
Zastosuj w praktyce
Scenariusz
Five fictional items receive description updates in one content feed. The Activity Feed reports success for all five. Four pages show the new description; the fifth still displays the previous text and has appeared in Unpublished Items with a missing-image reason.
Ćwiczenie
- Verify and record the four successful results.
- Keep the fifth item open with its current and intended description, and note that the publishing block is a separate issue.
- Decide the order of fixes and what evidence you need for each.
Pokaż sugerowane podejście
Close the four verified changes. For the fifth, the description feed succeeded but the item is unpublished for a missing image — that block hides any content change. Supply a compliant main image, confirm the SKU leaves Unpublished Items, then re-check the description on the live page; if it is still old, resubmit the content for that SKU alone. Never treat the batch as complete because most of it succeeded.
Sprawdź, czy rozumiesz
Przejdź do źródła
Oficjalna dokumentacja marketplace do tego modułu.